

Boost Revenue with Smart Add-Ons
When attendees check out, you have one perfect moment to offer relevant extras (merchandise, VIP upgrades, parking passes) but most ticketing platforms force you to choose: either bundle everything upfront and risk overwhelming buyers, or miss the upsell opportunity entirely.
Without a proper add-on flow, potential revenue sits on the table. Fans who would happily add a t-shirt or upgrade their experience, never see the option, or they see it too early in a cluttered ticket selection screen and ignore it.
That's why we're launching Product Add-Ons at Checkout.
Attendees now see optional extras as a dedicated second step after selecting their tickets. Before completing their purchase, customers are presented with relevant add-on products (merchandise, upgrades, or any configured extras, surfaced at exactly the right moment to maximize relevance without disrupting the buying experience). Add-ons can be configured per sales channel, giving you complete control over what's offered and when.
What's available
- 🛍️ Dedicated add-on step that appears after ticket selection but before payment, capturing attention at the optimal moment
- 🎯 Channel-specific configuration letting you customize which add-ons appear on each sales channel based on audience and context
- 📦 Any product type as an add-on: merchandise, upgrades, parking passes, meal vouchers, or any other extra you've configured
- 🔄 Non-disruptive flow that presents extras without cluttering the initial ticket selection or forcing decisions too early
- ⚡ One-click additions making it effortless for customers to enhance their purchase
Why it matters
Add-ons aren't just about extra revenue, they're about offering value at the moment customers are most receptive.
- 💰 Increase order value: Capture additional revenue from customers who are already committed to attending, presenting extras when they're most likely to say yes.
- 🎯 Show relevant offers only: Configure different add-ons per channel so VIP ticket buyers see premium upgrades while general admission sees merchandise.
- 📈 Improve conversion: A dedicated step means add-ons get proper attention instead of being buried in a crowded ticket selection screen.
- 🚀 Keep checkout smooth: Present extras without overwhelming the initial ticket selection or slowing down buyers who just want the basics.
🎉 The result: Product Add-Ons transform every ticket purchase into an opportunity to deliver more value and capture more revenue, with a flow that feels natural, relevant, and perfectly timed for maximum conversion.
Improvements
Studio
- Partners can now connect and verify their Stripe account directly from Studio through a guided onboarding flow with a clear verification step
- The seats manager now includes a manage channels block for easier configuration of seating distribution
- The accept-invitation flow now has a dedicated page for a smoother onboarding experience for new team members
Sales Channels
- Mobile wallet passes can now be enabled or disabled per distribution channel, giving more control over which channels offer digital wallet tickets
Offers
- A minimum quantity per order can now be set on offers, allowing you to enforce purchase minimums for specific ticket types
Tickets
- PDF tickets can now be regenerated on demand
Fixes
Orders
- Fixed an issue where Shopify refunds could be processed twice for shop-originated orders
Event store
- Fixed general admission tickets being incorrectly included in seat selection for mixed seated/GA events
- Fixed a double form appearing when mobile tickets are present alongside other ticket types
- Fixed add-on product description text being cropped in the checkout upsell step
Studio
- Fixed compare-at price not being applied correctly when updating products or bundles
- Fixed cache invalidation on the publish button and manage offers panel
- Fixed the loading state on the events overview page
Invitations
- Fixed guest ticket PDF link retrieval in invitation details
Studio
- Fixed the create organization flow to prevent access for users not belonging to any organization





































