Latest releases straight from the studio

Dropped every two weeks: new features, improvements and the documentation to power your events.

Aug 20, 2026

Design your order confirmation email and send it from your own domain

The order confirmation email is the most opened message you will ever send. Every buyer reads it, most keep it in their inbox until the day of the show, and a good number forward it to whoever is coming with them. They often feel generic, there was no way to see the email before a real buyer received it and it did not arrive from you.

That changes today with Email Design from our Live Preview.

Build a custom email design in your organization, style it until it looks like your event, watch it re-render as you type, and assign it to the sales channels of your choice. Add your own sending domain and the confirmation arrives from you, not from Billy.

What's available:

👀 A live preview that keeps up with you. The email re-renders on a realistic sample order as you edit, and stays exactly where you scrolled it. No test purchase, no waiting.
🎨 Full colour control. Background, cards and primary colour, plus text, subtitle and button text, so even a dark theme stays readable.
🖼️ Your logo and your banner. Upload both from the design panel, or leave them empty to keep the ones already set on the event.
💬 A message of your own. Add your words to every confirmation: parking directions, doors time, dress code.
🌍 Five languages, one click apart. Check the English, French, German, Spanish and Italian versions before you commit to a design.
🔗 One design, several channels. Assign a design to a sales channel, reuse it on the next, and edit it from the channel panel without leaving your setup.
📮 Your own sending domain. Add your domain in Studio, copy the DNS records to your provider, verify, then switch sending on. You can turn it back off, change it, or remove it at any time.
🤝 Domains already known to Billy. If another organization has set the domain up, a single ownership record is enough to claim it. No need to start the whole configuration over.
↩️ Replies that reach you. Confirmations now carry your organization's display name, reply to your support address, and the support button in the email opens your inbox.
🧾 Two switches. Hide the invoice request button, hide Billy branding.

Why it matters:

💌 Deliverability. A verified domain your customers recognise is a message that lands in the inbox rather than the spam folder.
⚡ No more test orders. What you see in the panel is what your buyer receives, before anyone has bought anything.
🎭 One brand per audience. Your VIP channel, your partner channel and your public sale can each carry their own design.
🤝 Trust when it counts most. The email that carries the tickets looks like it came from the organizer, because it did.

🎉 The result: your confirmation email finally looks like your event and arrives from your domain, and you know exactly what your buyer will see before you send a single one.

Improvements

Events

Your attendees, guests, invitations and orders now all carry the session they belong to, and each table can be filtered by session so you can work one date at a time.
Seating plans and access control now have their own session pickers, so you configure each date without touching the others.
Seating charts stay in sync across every session of an event.
A sales channel can now be restricted to specific sessions.
Offers can be added to sessions you create after the event is already live.
Guests can be invited to several sessions at once.

Event store

Multi-session events now show a calendar of dates, and a back link takes buyers from a date back to the full programme.

Studio

The attendee table now shows the data you actually collected: first name, last name, email and the other fields from your attendee form.
The guest table has a searchable recipient column, so you can find one invitation among thousands.
The live preview gained a session selector and a step selector, so you can inspect any date at any point of the funnel.
Widget steps moved into the design action bar, putting the whole funnel one click away while you design.
The date range calendar is more compact and easier to move through.
A responsive pass across Studio: the interface now holds up on smaller screens.

Orders

Confirming a seated basket is noticeably faster at checkout.

Fixes

Orders

Exporting the orders table now carries every filter you applied, instead of exporting the unfiltered list

Event store

Fixed address fields that could not be submitted after the form refactor
Fixed address fields being required to be filled in when they were marked optional

Studio

Fixed the live preview so moving to a funnel step takes the preview back from the email
Fixed the image spinner disappearing before the preview had actually loaded the image
Made the customer form usage warning shorter and clearer

Aug 5, 2026

Manage all your forms in one library and reuse them across your events

Until now, forms in Billy lived inside a single event. Each time you opened a new one, you rebuilt the same questionnaire field by field. There was no way to see what you were collecting across your organization, no way to reuse a form that already worked, and fixing a wording mistake meant fixing it ten times. Customer information was locked into a fixed contact block, so the data you actually needed often had to be collected some other way.

That changes today with Reusable Forms.

Forms now belong to your organization, not to a single event. Build a form once, reuse it wherever you need it, and manage everything you collect from one library.

What's available:

📚 An organization forms library: see every form you own in one place, with the offers and sales channels each one is attached to.
♻️ Reuse a form on a new sale: pick an existing customer form when configuring a sales channel instead of rebuilding it.
🎟️ Attendee forms shared across events: one attendee form can serve several events and offers at once.
🏷️ Smart fields: add first name, last name, email, phone and other common fields in one click, on both customer and attendee forms, and they land in the right place in your orders.
🧾 Customer data you control: the information you collect from buyers now comes from your customer form, so the order panel shows exactly the fields you asked for.

Why it matters:

⏱️ Set up new events faster: no more rebuilding the same questionnaire for every event you open.
🎯 Consistent data across your catalog: the same questions, worded the same way, wherever you sell.
🔍 Full visibility: spot forms that are attached to nothing, and know what each form is used for before you change
it.

🎉 The result: you build your forms once, reuse them everywhere, and collect exactly the information your business needs, while buyers and attendees answer a form that finally makes sense.

Improvements

Events

Event tags are now available across event pages. Add tags when you create an event or at any time afterwards. Tags are shared across your organisation, so you pick from the ones you already use instead of inventing a new spelling every time. They appear directly on your event cards, and you can filter your event list by one or several tags at once.

Invitations

You can now upload a CSV to send invitations in batch, instead of adding your guests one by one.

Analytics

A new event analytics panel brings your key event numbers together in one screen.
Each panel now has a download button: export exactly what you're looking at as a CSV, for the time range you've selected.

Fixes

Event store

Fixed seat selection when a bundle contains only tickets
Fixed the labels of smart customer form fields, which weren't translated

Studio

Fixed the venue map and information block missing from the live preview
Fixed the live preview so it stays scrollable on short screens
Fixed the sales channel dropdown order, which could shift between openings
Fixed a theme preview issue where a previously opened panel stayed open when switching
Fixed an error when uploading partner logos that were too large
Failures when updating an offer are no longer silent — you now see when a change didn't go through

Jul 23, 2026

Run your own access control: add scanners and grant scan rights per event and session

On event day, nothing matters more than the door. Who can scan tickets, at which entrance, how many tickets are imported for which session it all has to be right before the first attendee arrives.

That's why we're launching Self-serve access control. You now have a dedicated portal to run your own access control from end to end. Add your scanners, and give each one the right to scan exactly the sessions and events they're working no support ticket, no waiting.

What's available

📱 Add your own scanners: set up the people and devices scanning at your doors yourself, without going through support
🎟️ Rights per event and per session: grant each scanner access to precisely the sessions and events they cover
🔀 Across multiple sessions and events: one scanner can work several sessions or events without being re-authorized each time
⚡ Bulk grant and revoke: authorize or remove scanning rights across many scanners and sessions in a single action
♻️ Reuse existing scanners: bring a scanner you've already set up to a new event instead of starting from scratch

Why it matters

🕐 Ready in minutes: build your entry team yourself, without waiting on anyone
🔒 The right access, everywhere: each scanner can only scan what they're supposed to
🎪 Built for complex events: festivals and multi-session programs are managed from one place

🎉 The result: you control exactly who scans what, across every session and every door — and you set it all up yourself, before doors open.

Improvements

Live Preview

You can now design your Event Store and watch it update in real time, right beside your settings — change your branding, rearrange sections, or configure how buyers pay, and the preview reflects it instantly, with no saving or reloading
The preview shows exactly how your checkout and payment options will look to buyers, so you can go live with confidence

Orders

The order panel now shows customer information collected through your customer form, including new fields, instead of a fixed legacy contact block

Discounts

Discount codes can now apply to several offers at once, so a single code can cover more of your catalog

Sales Channels

The sales channels menu now stays visible for every event, even those without a sales channel configured yet

Offers

Events without their own pricing grid now automatically use your organization's default pricing grid, so new events are priced correctly out of the box

Invitations

You can now copy a direct invitation link straight from the guest invitation panel

Fixes

Event store

Fixed an issue where ticket text didn't resize correctly on some screen sizes
Fixed a duplicate button appearing in the basket summary

Studio

Fixed a calendar issue where clicks could get trapped on certain dates
Fixed the widget color picker so store colors can be selected reliably

Jul 9, 2026

Master access control with real time scan statistics

On event day, nothing matters more than getting attendees through the doors quickly, knowing exactly who’s inside, how many people arrived with little real-time visibility. Without live control over access, you're left guessing: Is the line moving? How many people haven't shown up? Which entrance is overwhelmed? By the time you have answers, the rush is already over and you can not adapt your workforce.

That's why we're launching advanced Live scan & access control statistics . You can now run entry management end-to-end from Billy. Scanners operate in dedicated scan-in and scan-out modes, re-entry rules are enforced automatically, every scan is recorded with full context, and a new suite of live dashboards gives you real-time visibility from the first attendee to the last.

What's available

🔄 Scan-in / scan-out modes: the scan direction is driven by the scanner's mode, so entries and exits are tracked accurately without any manual toggling
♻️ Re-entry control: a per-session limit caps how many times a ticket can cycle in and out, enforcing your re-entry policy at the door
🧾 Rich scan events: every scan is recorded with the device and operator behind it, giving you a full audit trail of what happened at each gate
🔌 CodeReadr integration: tickets are exported to your access-control provider both on a schedule and on demand, so your scanners always have up-to-date data
📊 Live dashboards: follow the event as it unfolds with an overall attendance overview, no-shows broken down by category, entry volume in 10-minute intervals, and a breakdown of scans by entrance

Why it matters

⚡ Keep the line moving: dedicated scan modes and reliable ticket sync mean faster, smoother entry with fewer hold-ups at the gate
👀 Know who's in, live: real-time attendance and no-show data let you make staffing and capacity decisions during the event, not after it
🔁 Enforce your rules automatically: per-session scan limits handle re-entry policy for you, so staff don't have to police it manually
🧭 Spot pressure before it builds: entrance-level and 10-minute volume breakdowns show you exactly where and when the crowd is building, so you can redeploy staff in time

🎉 The result: Access control is now a live, fully instrumented part of Billy. You run entry with confidence, enforce your rules automatically, and always know who's in, who's missing, and where the pressure is at the doors.

Improvements

Ticket Protection

Attendees can now protect their order with insurance at checkout, with a dedicated card showing the calculated premium in real time and clear reassurance messaging on the widget
The premium is reflected across order summaries, confirmation emails, and payment statuses, and can be refunded from Studio when an order is cancelled, kept in sync with the provider

Donations

Events can now collect donations to a charity as part of the basket, with the charity name shown throughout the widget, basket, and confirmation emails
A dedicated donations dashboard plus export tools (including tax-receipt handling) make reconciliation and reporting straightforward

Sales Channels

Add-ons can now be configured per sales channel with flexible pricing methods, giving you fine-grained control over the upsells and extras shown during checkout, with amounts correctly included in service-fee calculations

Orders

Order details now surface add-ons, insurance, and donations clearly, and the refund panel groups add-on refunds into a single summary with better readability of past actions

Studio

Analytics dashboards were refactored with a new global heatmap, cumulative sales volumes, and a default 30-day time range for a clearer view of how your events are performing
Venue addresses are now entered through structured Mapbox autocomplete with a country selector, ensuring consistent, accurate location data
Stripe onboarding now includes a country selector and a verifying step that keeps you informed about the state of your account setup

Public API

The public API now exposes orders, single events, order add-ons, and structured venue addresses, and you can create your own API keys self-serve from Studio

Event store

General-admission and seated tickets now mix correctly within a single order, and upsell dialogs display more cleanly

Fixes

Tickets

Fixed general-admission seat booking so it automatically retries without an expired hold token instead of failing

Shop/Products

Products without variants are no longer incorrectly shown as sold out, and duplicate Shopify refunds originating from a shop are now prevented

Event store

Fixed a grid layout issue in the upsell dialog on Safari 17 and older, and corrected sold-out states so unavailable bundles and products can no longer be added to the basket

Orders

Fixed a rounding error when refunding service fees, and corrected refund handling so donations and technical refunds involving add-ons process correctly

Jun 24, 2026

Invite members to your organisation

Running events is a team effort, but until now, bringing someone new into your Billy organisation was relying on a manual process. As your team grows (co-organisers, venue staff, marketing partners, finance team…), the inability to invite and manage members confidently becomes a real operational bottleneck. That's why we're launching Member management.

You can now invite collaborators directly into your organisation from Studio, using a secure invitation flow that's built to survive the journey to their inbox. Once accepted, new members appear in the organisation and you always know who has access and can act on it.

What's available

📧 Secure invitation flow: send an invitation to any email address directly from Studio, with a method designed to reach recipients reliably even when email security scanners are in play
👥 Organisation members view: see all active members in one place, with the context you need to manage access without digging through settings
🔒 Clean access control: the old invite method is fully retired, ensuring only the new, secure path is in use across your organisation

Why it matters

⚡ Onboard collaborators without friction: Stop worrying about whether the invitation reached its destination, the new flow is built to deliver, so new members can hit the ground running.
🔍 Full visibility over your team: Knowing who has access to your organisation is a basic security need. The members view gives you that at a glance, without guesswork.
🛡️ One fewer attack surface: Retiring the old invitation method removes a vector for unauthorised access, making your organisation meaningfully more secure.

🎉 The result: Inviting and managing your team is now as simple and reliable as it should have always been, so you can focus on the event, not the admin.

Improvements

Studio

Organisers can now modify a ticket's seat directly from Studio via a new modal, without needing to go through order management
A new menu option lets you unseal an event and its tickets, restoring access when a sealed event needs to be reopened
Free events no longer show a payment configuration step or a payment step at checkout, the flow adapts automatically when no paid offer is present
The events search bar is now case-insensitive, so searching for "Rock Festival" and "rock festival" return the same results

Fixes

Studio

Fixed a duplicated address label appearing in the manual address entry form
Fixed an issue where webhook events in an unprocessable state could not be handled correctly

Event store

Fixed the information step incorrectly resetting when navigating through a free event checkout

Orders

Fixed the default attendee form not being correctly bound to new orders

Jun 9, 2026

Every ticket sale can now fund a cause you believe in

Organizers have always wanted to connect their events to something bigger than a ticket sale. Whether it's a tour raising awareness for a cause, a festival partnering with an NGO, or a brand wanting to give back, the intent is there. Collecting charitable contributions alongside ticket purchases meant custom setups, manual tracking, and no visibility into what was actually raised.

Attendees want to contribute too. But friction at the donation moment (separate forms, unclear amounts, no confirmation) means good intentions rarely convert into actual donations.

That's why we're launching Donations with Common cents.

Organizers can now attach a charity to any sales channel and let attendees add a donation directly at checkout. The charity name appears throughout the purchase flow, from the basket to the order confirmation, so the cause is front and center. Donations are tracked, exportable, and handled exactly like any other add-on in the order.

What's available

💚 Charity-linked sales channels: attach a charity to a specific channel so only the right events surface the donation option
🛒 Donation at checkout: attendees see the charity name and can add a contribution before confirming their order, with no separate form or flow
📄 Full order traceability: donations appear in the order summary and export, with refunded donations automatically excluded from accounting exports
🔁 Refund support: donations can be refunded if the order hasn't been exported yet, keeping your financial records clean

Why it matters

💛 Turn every sale into an act of generosity: Embedding the donation moment inside checkout is the highest-converting placement, attendees are already committed and in a "yes" mindset.
📊 Full visibility without extra tooling: Donated amounts flow through your existing order and export infrastructure, no separate reporting, no reconciliation headaches.
🎯 Channel-level precision: Assign a charity per sales channel, not per event, so you can run cause-driven campaigns alongside standard ticketing without mixing flows.
🤝 Strengthen your brand story: Showing a charity name at checkout signals values, for attendees, that association sticks long after the event.

🎉 The result: Donations turns every checkout into an opportunity to support a cause with zero friction for attendees and zero extra work for organizers.

Improvements

Studio

A new organization members page lets you view and manage all team members from a single screen
Add-on details (including insurance) are now visible directly in the order summary sheet, giving support teams the full picture without switching screens
The refund panel now includes add-on refunds and displays a clearer history of past refund actions
Guards are now in place when modifying add-on configurations to prevent inconsistent states
A country selector has been added to the Stripe onboarding flow to support international payouts
Venue addresses now auto-complete via Mapbox, storing structured data that flows through to all downstream systems

Event store

Service fee and subtotal lines are now hidden on fully free sales channels for a cleaner, less confusing checkout
Add-on amounts are now included in the order subtotal so attendees see the full breakdown before confirming
A "Show more" option in the basket summary prevents overflow when multiple products are in the cart
Ticket selection can now be restricted to a single item per order on specific channels

Orders

UTM traffic attribution is now tracked at checkout so you can see exactly which campaigns are driving ticket sales
Refund confirmation emails now include add-on line items so attendees know exactly what was reimbursed

Insurance

Insurance premiums are now automatically refunded when an order is cancelled from Studio, with the refund reflected in the order's payment status

Fixes

Studio

Fixed the Studio app not redirecting correctly when navigating to paths other than the root
Fixed products incorrectly appearing as refundable when no shop order exists
Fixed add-on refund lines now correctly appearing in the refunds summary section of the order detail sheet
Fixed the country selection dropdown not saving due to a missing association
Fixed invite links being invalidated by email security scanners before recipients could open them

Orders

Fixed an incorrect rounding in service fee refunds that could cause minor amount discrepancies
Fixed a bug preventing tech refunds from being processed when the order included an add-on

Event store

Fixed the company name input appearing on free events where it isn't applicable
Fixed sealed ticket messaging to use clearer, more universally applicable language

Tickets

Fixed badge images displaying with an unintended overlay
Fixed a seating reservation failure when a hold token had expired, the reservation is now retried automatically

May 26, 2026

Enhance your customers' experience with cancellation protection

Attendees commit to events weeks or months in advance, but life doesn't always cooperate. An unexpected illness, a family emergency, or a last-minute conflict can turn an exciting purchase into a frustrating loss. And when buyers know they can't get their money back, some won't buy at all.

Without ticket protection at the point of sale, you're asking customers to take a financial risk every time they check out. That hesitation costs conversions, and the inability to offer coverage means you're leaving both revenue and trust on the table.

That's why we're launching Cancellation Protection with NEAT, as Insurance provider.

Attendees can now add Ticket protection during checkout. The premium is calculated and displayed in real-time based on the ticket value. If something comes up, they file a claim and get their ticket price reimbursed. For you, it means fewer refund requests, more confident buyers, and a checkout experience that feels genuinely premium.

What's available

🛡️ One-click protection add-on surfaced at checkout, when buyers are most engaged with their purchase decision
💰 Real-time premium calculation based on ticket value
📋 Full claim lifecycle letting attendees file and track reimbursement requests in case of cancellation or unforeseen events
🎯 Channel-level control letting you decide which sales channels offer protection and configure coverage options per event
🤝 Powered by NEAT, a dedicated insurance partner with a complete subscription and claims infrastructure

Why it matters

Cancellation protection isn't just a safety net for attendees, it's a conversion and trust tool for you.

⚡ Remove purchase hesitation: Buyers on the fence about committing to a future event are more likely to confirm when they know they're covered if plans change.
📈 Protect your revenue: Fewer last-minute cancellation requests means less manual refund processing and more predictable income.
🎯 Upsell at the right moment: Insurance appears as part of the add-on step, during checkout, when attendees are already in a "yes" mindset.
🤝 Build long-term trust: Offering ticket protection signals that you care about the attendee experience beyond the transaction itself.

🎉 The result: Cancellation Protection transforms a standard checkout into a premium buying experience, one where attendees feel protected, confident, and more willing to commit. For organizers, it means higher conversion, fewer refund headaches, and a meaningful new touchpoint with every buyer.

Improvements

Studio

Add-ons can now be deeply configured per sales channel, with the ability to import the configuration from another channel and fully update or remove individual add-ons without rebuilding from scratch
Publication requirements for an event are now surfaced directly in Studio before going live, so you know exactly what's missing before hitting publish
Analytics now default to a 30-day window, with a cumulative sales chart aggregated across all offers for a clearer revenue overview at a glance

Event store

Google Ads and Snapchat tracking pixels are now supported in the event store, giving you better visibility into marketing att ribution and ad-driven conversions

Shop/Products

The organization display name can now be customized per event, enabling different branding across your events without changing your main account name

Fixes

Orders

Fixed invite links being invalidated by email security scanners before recipients could open them

Event store

Fixed products without variants never being marked as sold out, causing items to appear purchasable when stock was depleted
Fixed seat booking failing silently when a hold token had expired mid-checkout

May 12, 2026

Boost Revenue with Smart Add-Ons

When attendees check out, you have one perfect moment to offer relevant extras (merchandise, VIP upgrades, parking passes) but most ticketing platforms force you to choose: either bundle everything upfront and risk overwhelming buyers, or miss the upsell opportunity entirely.

Without a proper add-on flow, potential revenue sits on the table. Fans who would happily add a t-shirt or upgrade their experience, never see the option, or they see it too early in a cluttered ticket selection screen and ignore it.

That's why we're launching Product Add-Ons at Checkout.

Attendees now see optional extras as a dedicated second step after selecting their tickets. Before completing their purchase, customers are presented with relevant add-on products (merchandise, upgrades, or any configured extras, surfaced at exactly the right moment to maximize relevance without disrupting the buying experience). Add-ons can be configured per sales channel, giving you complete control over what's offered and when.

What's available

🛍️ Dedicated add-on step that appears after ticket selection but before payment, capturing attention at the optimal moment
🎯 Channel-specific configuration letting you customize which add-ons appear on each sales channel based on audience and context
📦 Any product type as an add-on: merchandise, upgrades, parking passes, meal vouchers, or any other extra you've configured
🔄 Non-disruptive flow that presents extras without cluttering the initial ticket selection or forcing decisions too early
⚡ One-click additions making it effortless for customers to enhance their purchase

Why it matters

Add-ons aren't just about extra revenue, they're about offering value at the moment customers are most receptive.

💰 Increase order value: Capture additional revenue from customers who are already committed to attending, presenting extras when they're most likely to say yes.
🎯 Show relevant offers only: Configure different add-ons per channel so VIP ticket buyers see premium upgrades while general admission sees merchandise.
📈 Improve conversion: A dedicated step means add-ons get proper attention instead of being buried in a crowded ticket selection screen.
🚀 Keep checkout smooth: Present extras without overwhelming the initial ticket selection or slowing down buyers who just want the basics.

🎉 The result: Product Add-Ons transform every ticket purchase into an opportunity to deliver more value and capture more revenue, with a flow that feels natural, relevant, and perfectly timed for maximum conversion.

Improvements

Studio

Partners can now connect and verify their Stripe account directly from Studio through a guided onboarding flow with a clear verification step
The seats manager now includes a manage channels block for easier configuration of seating distribution
The accept-invitation flow now has a dedicated page for a smoother onboarding experience for new team members

Sales Channels

Mobile wallet passes can now be enabled or disabled per distribution channel, giving more control over which channels offer digital wallet tickets

Offers

A minimum quantity per order can now be set on offers, allowing you to enforce purchase minimums for specific ticket types

Tickets

PDF tickets can now be regenerated on demand

Fixes

Orders

Fixed an issue where Shopify refunds could be processed twice for shop-originated orders

Event store

Fixed general admission tickets being incorrectly included in seat selection for mixed seated/GA events
Fixed a double form appearing when mobile tickets are present alongside other ticket types
Fixed add-on product description text being cropped in the checkout upsell step

Studio

Fixed compare-at price not being applied correctly when updating products or bundles
Fixed cache invalidation on the publish button and manage offers panel
Fixed the loading state on the events overview page

Invitations

Fixed guest ticket PDF link retrieval in invitation details

Studio

Fixed the create organization flow to prevent access for users not belonging to any organization

Apr 28, 2026

Tickets that live within your mobile wallet

When attendees buy tickets, they receive a PDF by email, which quickly gets buried or lost. On event day, they're frantically searching through their inbox while the line behind them grows.

Without a better way to access tickets, you're stuck fielding "I can't find my ticket" messages and watching entry slowdowns. PDFs simply aren't built for the moment fans need their tickets most.

That's why we're launching Mobile Wallet.

Attendees can now add tickets directly to Apple Wallet and Google Wallet, where they're always accessible from the lock screen, automatically appear when they arrive at the venue, and send push notifications as the event approaches. Wallet passes inherit your complete ticket design (colors, logo, and visual settings) while displaying dates in the correct event timezone.

What's available

📱 Apple Wallet and Google Wallet integration that lets attendees add tickets directly from the event store or order confirmation page
🎨 Automatic design inheritance from your ticket templates, ensuring wallet passes match your brand perfectly with your colors, logo, and visual settings
🕐 Correct timezone display showing event dates in the local timezone, eliminating confusion for multi-timezone events
🔔 Push notifications that remind attendees as the event time approaches
📍 Location-based prompts that automatically display the ticket when attendees arrive near the venue
🌍 Localized content for international guests in their preferred language
🔄 Real-time updates that sync any changes to the ticket directly to the attendee's wallet

Why it matters

Mobile wallet support isn't just a convenience feature, it's what transforms the attendee experience from frustrating to frictionless.

⚡ Tickets when they need them: Attendees don't search through emails or downloads, their ticket appears on the lock screen when they arrive at the venue.
📲 Never lost or forgotten: Wallet passes stay accessible even offline, and push notifications ensure attendees remember the event is coming up.
🎨 Seamless brand experience: From the event store to the entry gate, your visual identity stays consistent with automatically inherited design settings.
🌐 No timezone confusion: Multi-timezone events display the correct local time, so attendees always know exactly when to show up.
📉 Fewer support requests: No more "I can't find my ticket" messages cluttering your inbox on event day.

🎉 The result: Mobile Wallet transforms ticketing from a transactional PDF into a living, location-aware experience that's always available when attendees need it, reducing friction at entry and making your events feel more professional and polished.

Improvements

Studio

Refund error messages now clearly explain when a refund cannot be processed due to an insufficient partner balance, so your team knows immediately what action is needed instead of seeing a generic failure
Guest invitations are now displayed in a dedicated table within the guest management section, making it easier to track and manage who has been invited to your events

Fixes

Orders

Fixed a precision loss affecting refundable amounts on orders with 4-decimal prices, ensuring refund calculations are always exact

Discounts

Fixed an issue where the discount form did not properly refresh the page after a successful submission

Tickets

Fixed wallet pass dates being displayed in UTC instead of the event's local timezone

Apr 14, 2026

Handle refunds with precision and control

When a customer needs a refund, you are often stuck with an all-or-nothing choice. Either refund the entire order or do not refund at all, even when the situation calls for something in between, like refunding a single ticket from a group purchase or adjusting for a partial service issue.

Without partial refund capabilities, you're left doing manual workarounds: issuing new orders, creating discount codes to compensate the difference, or processing offline payments. This creates messy financial records, inventory discrepancies, and frustrated customers who just want a simple, professional resolution.

That is why we're launching Partial Refunds Management.

You can now process partial refunds directly from Studio, giving you greater flexibility when handling customer requests. The refund workflow includes safeguards such as partner balance verification to prevent over-refunds, automatic ticket voiding when inventory is restocked, and proper handling of Shopify-originated refunds with correct restocking behavior based on fulfillment status. This provides a complete refund management solution that maintains accurate inventory and financial records across all sales channels.

What's available

💰 Partial refund processing directly from Studio, letting you refund specific tickets or custom amounts instead of entire orders
🛡️ Partner balance verification that prevents over-refunds by checking available balances before processing
📦 Automatic ticket voiding that correctly restocks inventory when refunds are issued
🔄 Multi-channel refund handling with proper support for Shopify-originated orders and correct restocking behavior based on fulfillment status
📊 Accurate financial tracking that maintains clean records across refunds, inventory adjustments, and payment reconciliation

Why it matters

Refund management is not just about returning money, it is about maintaining trust, accuracy, and professionalism when things don't go as planned.

⚡ Resolve issues fairly: Stop forcing full refunds when customers only need partial adjustments, refund exactly what makes sense for each situation.
🎯 Maintain accurate records: Automated inventory restocking and financial tracking mean your books stay clean without manual reconciliation.
📉 Reduce manual work: No more creating compensatory discount codes, adjusting orders offline, or explaining workarounds to frustrated customers.
🤝 Protect your finances: Balance verification prevents accidentally refunding more than what's available, especially important for partner-distributed tickets.

🎉 The result: Partial Refunds transform Billy into a complete order management platform, giving you the tools to handle every refund scenario professionally—from simple single-ticket returns to complex multi-channel adjustments—while keeping your inventory and finances perfectly synchronized.

Improvements

Studio

All pages displaying event data now use a consistent, unified component structure for a more predictable interface with standardized layouts, filters, and interactions across the entire event management experience
The seats manager now displays sold stock counts and total capacity, giving clearer visibility into inventory levels
All dashboard routes now include organization prefixes for cleaner URL structures and improved navigation
French translations are now available across the Studio interface
Table filters have been harmonized with consistent styling and improved usability across all list views
Event data pages now share normalized components for a more cohesive browsing experience

Event store

Tickets can now be customized with the same design parameters as PDF tickets, ensuring brand consistency across both digital wallet passes and printed tickets
Bundle and product selections now display accurate sold-out states, preventing users from adding unavailable items to their basket
The confirmation page now shows a loading state while tickets are being generated, providing clearer feedback during the finalization process
Seat selection dialogs only appear when seats are actually available to choose, reducing confusion for general admission events

Orders

Order views now include enhanced filtering options and a new CSV export endpoint for downloading order data in bulk
Opt-in preferences can now be updated independently through a dedicated command

Invitations

Invitation creation and management now supports front-end deletion workflows

Tickets

Ticket PDF links are now accessible from guest invitation pages

Access Control

Password validation now returns proper 422 error codes when username or password length requirements aren't met

Fixes

Widget

Fixed an issue where bundle selections could be added to basket even when marked as sold out
Fixed product variant selection allowing purchases when inventory was depleted

Tickets

Fixed loading states for wallet buttons to prevent interaction during generation
Resolved issues with ticket reissue workflows and improved Pydantic model validation for ticket generators

Apr 2, 2026

Handle tickets and registration modification efficiently

When someone makes a typo in their name, changes their email, or needs to transfer a ticket to someone else, you're stuck. Without the ability to update attendee’s registration information after purchase, every correction means manual workarounds, support tickets, and frustrated customers who can't fix simple mistakes themselves.

This becomes especially painful at scale, when you're managing hundreds of attendees across multiple events, manually reissuing tickets or asking people to repurchase just to correct a misspelled name is neither practical nor professional.

That's why we're launching Tickets Management and Updates.

Full control over your registration data directly from Studio. From correcting typos to reassigning tickets, you can now update any ticket or attendee’s information in real time without leaving the platform or forcing customers through complex workflows.

What's available

✏️ Direct attendee updates from Studio without requiring attendees to resubmit forms or go through support
🔄 Ticket reassignment to transfer tickets between attendees when plans change
📊 Advanced filtering and sorting by offer, ticket category, date, and order to quickly find the attendees you need
🎫 Instant ticket regeneration that automatically updates PDF tickets when attendee information changes
📞 Enhanced attendee forms with phone number fields and improved data collection
📥 Bulk operations including filtered ticket downloads and exports for efficient management at scale

Why it matters

Attendee management isn't just an operational convenience, it's what separates a rigid system from a flexible platform that adapts to real-world needs.

⚡ Resolve issues instantly: Stop telling customers "sorry, we can't change that", fix typos, update emails, and reassign tickets in seconds.
🎯 Maintain accurate data: Keep your attendee list clean and up to date without manual exports, spreadsheets, or workarounds.
📉 Reduce support burden: Empower your team to handle common requests directly in Studio instead of escalating to technical support.
🔄 Handle last-minute changes: When someone can't attend and transfers their ticket, update the information immediately without reissuing or manual intervention.

🎉 The result: Attendee Management transforms Billy into a truly flexible event platform, giving you the control to manage attendees professionally at any scale, from correcting simple typos to reassigning tickets across hundreds of guests.

New Features

Attendee Dashboard

Studio now includes a built-in attendee dashboard. You can explore ticketing data, apply filters (including by offer, ticket, date, and order), sort columns, and download tickets, all without leaving Studio.

Asynchronous Batch Invitation Import

Importing large invitation lists via CSV is now handled asynchronously in the background, preventing timeouts and giving you a smoother experience when onboarding large guest lists.

Improvements

Orders

The orders panel now displays payment information alongside order details, giving a clearer financial picture at a glance

Studio

You can now create bundles directly from Studio with an improved creation form; drag-and-drop reordering of offers inside bundles has been removed for a cleaner interface
Dynamic translations are now supported in Studio, enabling localized content across the backoffice interface
A phone number input field is now available when editing attendee information in Studio
Pagination and table components across Studio have been improved for more consistent and responsive behavior

Invitations

The ticket category column in the invitation table is now sortable, making it easier to organize and scan large invitation lists
You can now update attendee information directly from the redeem invitation page, reducing back-and-forth for guests who need to correct their details
Attendee information can now be updated from Studio without requiring the attendee to re-submit a form

Tickets

You can now download a ticket PDF directly from the attendee page in Studio; the date filter on this page also supports direct month and year selection
A single ticket's PDF URL is now accessible via the Studio route, making it easier to share or retrieve individual ticket documents

Event store

The widget embed now supports clipboard copy, enabling copy-to-clipboard interactions in embedded contexts

Fixes

Widget

Fixed product variant image sizing in the selection interface

Studio

Fixed font loading in Studio by using rewrite rules instead of CORS headers for Amplify-hosted fonts
Updated event form labels to reflect current terminology

Invitations

Fixed a bug where more than one attendee form submission could be retrieved for the same invitation ticket

Events

Fixed a race condition on order fulfillment that could cause inconsistent ticket states
Fixed ticket polling errors that occurred under certain conditions

Orders

Fixed single-select fields incorrectly sending null when updating attendee information

Mar 19, 2026

Send Invitations, Manage Your Guests

When you're organizing events, managing guest lists can be a logistical nightmare. You're stuck juggling spreadsheets, copying ticket links into emails, and chasing down attendees to confirm their details, with no visibility into who's actually coming until people show up.

That's why we're launching an Invitations and Guest management portal.

A complete invitation workflow that lets you send tickets directly to recipients or create redeemable links for self-registration. Whether you know your attendees upfront or need flexibility for guests, and partners, you can now manage your entire guest list from the Studio with full tracking and automated email flows.

What's available

✉️ Adding Guests that automatically assign tickets to a specific attendee
🔗 Redeemable Invitations that let recipients claim their own tickets through a personalized registration link, ideal for partners or when the final attendee isn't known at send time
📧 Two-step email flow for redeemable invitations: an initial invite with registration details, followed by a confirmation email with the ticket upon redemption
📋 Copy invitation links directly from the invitation table for quick sharing across channels or personalized notification system
👥 Guest list visibility with full tracking of who's been invited, who's redeemed, and attendee details in one centralized view

Why it matters

Invitation management isn't just about sending emails, it's about maintaining control and professionalism when every guest matters.

⚡ Save hours of manual work: Stop creating tickets one by one and copying links into individual emails—send invitations in bulk with personalized flows.
🎯 Track your guest list in real time: Know exactly who's claimed their ticket, who hasn't responded, and have complete attendee data before the event.
🤝 Enable partner distribution: Redeemable invitations let partners or sponsors distribute tickets without needing attendee details upfront, while you maintain full control.
📉 Combat no-shows effectively: Full lifecycle tracking (invitation status, guest status, email delivery) lets you understand your entire invitation program. Send the right reminders to the right people at the right time and prevent no-shows, which represent pure loss for organizers.

🎉 The result: Invitations and Guest Management transforms Billy into a complete event management platform, giving you professional tools to handle VIP experiences, corporate events, and partnership activations with the same ease as public ticket sales.

Improvements

Event store

Ticket PDFs can now be merged into a single download for attendees with multiple tickets, making it easier to manage and print tickets for groups
The confirmation page now displays attendee information, giving buyers immediate visibility into who their tickets are assigned to
PDF ticket downloads now work reliably on Instagram's in-app browser, which previously blocked downloads
Delivery country selection is now available at checkout for physical items, with support for carrier-specific delivery destinations

Studio

Organizations can now upload partner logos as part of widget theme customization for co-branded events
The attendee table now includes invitation data and seating information (row, seat, bloc) in both the interface and CSV exports
Loading states have been added across the application for smoother navigation and better feedback during data operations

Tickets

Session information is now included in ticket data and inventory responses for better integration with seated events

Fixes

Tickets

Fixed ticket banner max-height to prevent oversized images from breaking the ticket layout

Invitations

Fixed edge case where duplicate connected accounts caused errors during invitation processing
Fixed double-slash issue in invitation links that could cause navigation problems
Direct invitations are now automatically redeemed when the recipient accesses them

Widget

Seat selection dialog now displays correctly in fullscreen mode on mobile devices
Fixed PDF merging to handle large file sizes without hitting server limits

Studio

Fixed seats configuration being inaccessible to new organizations
Fixed padding issues on the confirmation page for better visual consistency
Fixed API logs display in the developer portal

Mar 5, 2026

Consolidate your sales data with PIMS

When your ticketing data lives in isolation, you lose the big-picture view you need to drive your strategy. Every report requires manual exports, every analysis starts with copy-pasting numbers between multiple tools. This is error prone and you can never see the real performance of your multi-channel strategy in one place.

Without proper integration between your ticketing platform and your analytics stack, you're forced to spend hours aggregating data instead of acting on insights. Your team can't build unified dashboards, can't track performance across channels, and can't make data-driven decisions at the speed your business demands.

That's why we're launching a native integration with PIMS: a seamless connection that automatically syncs Billy’s sales data directly into PIMS, giving you consolidated reporting, multi-channel visibility, and the analytics infrastructure you need to make smarter decisions faster.

What's available

🔄 Automated sales data sync that pushes Billy transactions directly into PIMS without manual exports
📊 Consolidated reporting across all your ticketing channels and data sources in one unified view
🎟️ Multi-channel sales tracking to understand performance across different distribution strategies
⚙️ Seamless integration with the tools producers and organizers already use in their operations
🔍 Real-time data availability so your analytics are always up to date

Why it matters

In a market where strategies are multi-channel and data-driven, interoperability isn't a nice-to-have anymore, it's a necessity.

📈 Make faster decisions: Stop waiting for manual reports and start working with live, consolidated data that shows the full picture.
🎯 Understand what's working: Multi-channel visibility lets you see which distribution strategies actually drive sales and where to invest.
🛠️ Work with your existing stack: Billy integrates with the best tools in the market instead of forcing you to replace your entire ecosystem.

🎉 The result: PIMS integration transforms Billy from a standalone ticketing platform into a connected data source that powers your entire analytics infrastructure, letting you build the dashboards you need and make decisions based on complete, accurate data.

New Features

Ticket design templates: edit & preview

You can now edit existing ticket design templates directly in the studio without recreating them from scratch. A new preview mode lets you visualize how your template will render before applying it, and ticket samples can be generated from any offer to validate your design before going live.

Improvements

Studio

An organization can now have a display name that is separate from its legal name, allowing for more flexible branding and presentation
Added a seat selection count in the seats manager so you can track how many seats are selected at a glance
Password recovery is now handled directly within the studio, without redirecting to an external page
Images are now automatically compressed before upload in the studio, reducing storage usage and speeding up page loads
Improved consistency and responsiveness of pagination across all list views in the studio
Discount form now handles errors more gracefully with an added timeout for failed requests

Event store

PDF tickets are now downloadable on Instagram's in-app browser, which previously blocked the download
A CGV (terms & conditions) PDF link is now displayed on the event page when configured
The support email is now shown in the event store footer when provided in your organization settings
Seating information message rules have been updated to display more accurately based on venue availability

Tickets

VAT information is now included in ticket data returned by the API

Orders

CSV exports now automatically infer the correct separator before parsing, improving compatibility with different regional settings

Fixes

Tickets

Fixed a display issue where seats without rows caused an error on the ticket

Event store

Fixed seats information box and width rendering on the event page
Fixed the individual ticket download button not appearing on the order confirmation page

Orders

Fixed attendee data validation when processing invitations

Feb 18, 2026

The Seating Management Your Events Deserve

Selling tickets for seated events has always meant compromising somewhere. Either you assign seats automatically and frustrate fans who care about where they sit, or you rely on external tools that break the flow of your checkout experience.

When you launch a high-demand sale with thousands of buyers rushing in at once, letting everyone choose seats simultaneously creates conflicts, sync issues, and system strain. Buyers selecting the same seats, refreshing constantly, and creating duplicate holds can crash your sale before it even starts.

That's why we're launching Seatmap Management.

A complete, end-to-end seat selection experience built directly into Billy, configured in minutes, not days. Attendees browse an interactive venue map, pick their seats, and see their selections in real time, while seats are held throughout checkout until the order is confirmed. What used to require external platforms, custom integrations, and hours of setup now happens in a few clicks from the Studio.

Billy's seating mode control lets you disable seat selection during peak demand windows, automatically assigning the best available seats to speed up checkout and prevent conflicts. Once the initial rush passes, you can reopen manual seat selection for remaining inventory, giving later buyers the interactive experience without risking your launch.

What's available

Back-Office Features (B2B):

⚙️ Three seating modes to match your event configuration: Auto assign: seats are automatically allocated to attendees Select seats: attendees choose their own seats on the map Mixed: combine both modes for different ticket categories
🏷️ Category management to organize seating areas, pricing tiers, and availability by zone
🚫 On sale / Not for sale controls to manage which seats are available at any given time
🔄 Seating synchronization managed directly from the Studio, keeping your seat availability always up to date

Checkout Features (B2C):

🗺️ Interactive venue map directly inside the widget, letting attendees visualize and choose their seats before checkout
🛒 Seat holding during checkout to prevent double bookings while attendees complete their purchase

Why it matters

A proper seating experience isn't just a feature, it's what separates a professional ticketing platform from a basic one.

🎯 Increase conversion rates: Letting fans choose their seats creates a more engaging and confident purchase decision, reducing hesitation and cart abandonment.
🛠️ Fast, flexible seating management: Configure modes, categories, and availability in minutes from the Studio—no external platforms or technical setup needed.
🤝 Reduce support requests: Clear seat availability, real-time holding, and intuitive maps mean fewer confused attendees reaching out for help.

🎉 The result: Seatmap Management gives you everything you need to sell tickets for venues of any size and configuration, with a seamless experience for both organizers and attendees, all from within Billy.

New Features

Order Management in Studio

You can now edit customer information directly from the order details panel in the Studio. Updated buyer details automatically regenerate ticket PDFs to reflect the changes, ensuring attendees always receive accurate documents. A new dropdown menu on the order details panel also gives you quick access to order cancellation and confirmation email resend, putting your most common order actions just one click away.

Improvements

Studio

Added a locale selector on the widget preview so you can preview your event store in different languages before going live
New fields added to ticket template form for richer ticket customization and more flexible designs
Multi-select dropdowns now support pressing Enter to confirm selection for faster navigation
Timezone dropdown now closes automatically after selection in event creation, streamlining the setup flow

Tickets

Ticket PDFs now display complete attendee template information for more detailed and personalized tickets

Event store

Added a "Contact us" dialog for attendees who need assistance during the purchase flow
Improved color theming with better color mix interpolation for more accurate brand representation
Variant selection now shows a disabled state when unavailable, giving attendees clearer guidance
Fixed locale fallback on opt-in screens for international attendees

Organization

Organization settings now include VAT number and full address fields for improved invoicing and compliance

Fixes

Tickets

Fixed watermark incorrectly appearing on ticket PDF banners
Fixed banner cropping issue for existing events using the new template

Orders

Fixed default attendee form naming convention discrepancy for the name field

Feb 4, 2026

Create Ticket Templates Once, Use Them Everywhere

When you're managing multiple events or ticket types, recreating the same ticket design over and over wastes time and creates inconsistencies. One typo, one misaligned logo, or one wrong color across dozens of ticket variants, and your brand looks unprofessional.

Without reusable templates, every new offer means rebuilding your ticket design from scratch. This slows down launches, increases the risk of errors, and makes it nearly impossible to maintain consistent branding across events, especially when you're running multiple shows simultaneously.

That's why we're launching Ticket Design Templates.

A simple template system that lets you design your ticket once, then instantly apply it across all ticket offers. With customizable parameters and automatic data population, you can maintain perfect brand consistency while moving faster than ever.

What's available

🎨 Reusable design templates that can be applied to any ticket offer across all your events
⚙️ Dynamic parameters that automatically populate ticket with event-specific information
🏷️ Badge-ready formats for corporate event badges
🔄 Instant updates that propagate design changes across all linked tickets at once

Why it matters

Ticket Design Templates aren't just about saving time, they're about scaling your operations while maintaining the quality and consistency your brand demands.

⚡ Launch events faster: Apply pre-designed templates to new offers in seconds instead of rebuilding designs from scratch.
🎨 Ensure brand consistency: One template across all tickets means zero design discrepancies, even when managing dozens of events.
🔧 Update globally, instantly: Fix a typo or update your logo once, and it reflects across every ticket using that template.

🎉 The result: Ticket Design Templates transform ticket creation from a repetitive design task into a one-click operation, letting you accelerate your event operations without sacrificing quality or spending hours on manual work.

New Features

Resend Order Confirmations

Confirmation emails can now be resent on demand directly from the studio. Whether a customer lost their original email, made a typo during checkout, never received it due to spam filters, or simply needs another copy, you can now instantly resend confirmations without technical support. This reduces customer service burden and gives your team the tools to resolve issues immediately

Improvements

Orders

Order exports now include customer opt-in preferences in CSV files, making it easier to manage marketing compliance and segment audiences based on consent

Event store

Bundle images updated for better visual presentation and consistency across the purchase experience

Tickets

Tickets now use template parameters for dynamic content generation, enabling more flexible and automated ticket personalization

API Platform

Email worker infrastructure added for improved email delivery performance and reliability at scale

Fixes

Studio

Distribution channel cache now invalidates automatically after discount updates, ensuring pricing changes reflect immediately across all sales channels
Fixed timezone handling in event creation and update forms to prevent scheduling errors and ensure accurate event timing
Fixed UI synchronization when the same form is modified from multiple browser tabs simultaneously, preventing data conflicts

Templates

Fixed template unlinking process to properly disconnect templates before linking to new offers, preventing configuration conflicts

Jan 22, 2026

Sell globally with multilingual support for an enhanced buyer’s experience

When international customers buy tickets, language barriers create friction at every step. They're left unsure about event details and entry requirements, struggle to understand your checkout flow, hesitate when reviewing their order, and feel uncertain when their confirmation email arrives in a language they don't speak.

This language barrier doesn't just frustrate customers, it increases cart abandonment and support requests, reduces trust, and makes your event feel less welcoming to international audiences. When fans can't understand the purchase process, their tickets, or confirmations, they're more likely to drop off before completing checkout or reach out for support.

That's why we're launching Multi-Language Support across the entire checkout and purchase experience.

From the moment fans land on your event page, the widget automatically detects their browser language and adapts the entire journey, from checkout to received tickets, creating a seamless, localized experience that builds confidence and reduces friction.

What's available

🌍 Five-language support across the complete purchase journey: French, English, German, Spanish, and Italian
🔄 Automatic language detection that adapts the widget to match the buyer's browser language
🎫 Issued tickets that display event details, terms, and instructions in the buyer's selected language
📧 Confirmation emails sent automatically translated in the buyer's language after purchase
💸 Refund communications delivered in the original purchase language for clarity and consistency

Why it matters

Speaking your customers' language isn't just about translation, it's about creating a professional, trustworthy experience that drives sales and reduces operational burden.

🌐 Sell internationally with confidence: Sell in foreign markets knowing the entire experience is localized for local audiences, improving checkout conversion rates.
📉 Reduce support volume: Clear, native-language communications mean fewer confused customers reaching out for help.
✨ Build trust and credibility: Professional translations show attention to detail and respect for international fans, increasing conversion rates.

🎉 The result: Multi-Language Support transforms Billy into a truly international platform, letting you sell tickets worldwide without language barriers, lower support costs, and deliver a premium experience that matches your brand standards in every market.

New Features

Bundle Pricing Management

You can now modify bundle pricing directly from the studio without recreating your entire offer setup. The new pricing management interface gives you full control to update default bundle pricing and apply targeted discounts to individual offers within bundles. Whether you're running flash sales, testing promotional strategies, or adjusting prices based on demand, you can now make changes in seconds and keep your bundles flexible throughout your sales cycle.

Improvements

Tickets

Ticket filenames updated for improved organization and clarity
Tickets are now generated automatically when attendee forms are submitted, with one generated per ticket for faster delivery

Orders

Confirmation emails are now sent immediately after order fulfillment rather than waiting for PDF generation, reducing the time customers wait to receive their confirmation
You can now modify an order's buyer contact information and billing address after purchase through a new PATCH endpoint
Shopify orders can now be cancelled directly through Billy's system for better order management

Studio

Added comprehensive form interface for modifying bundle pricing with additional pricing options
Invoice documentation updated with clearer instructions for business customers requesting invoices

Fixes

Orders

Fixed delivery fees not appearing at checkout when cart contains only single products without bundles

Jan 8, 2026

2025 Year in Review: Major achievements

2025 was a breakthrough year for Billy. Our platform evolved from ticketing-only into a complete event-commerce platform combining ticketing, merchandising, upsells, omnichannel distribution, and advanced analytics. We scaled our infrastructure to thousands of orders per minute, delivered major product innovations, and raised the bar for event organizers by bringing best e-commerce practices to live events.

🧩 Key Statistics

1,321 commits shipped to production by our team of Avengers
Full-year active development from Jan 1 → Dec 31, 2025
Most active month: November with 150+ commits
Thousands of automated tests ensuring platform stability

🧰 Smarter Checkout, Better Conversion

Theme customization with 10+ premium fonts and advanced color scaling
Full white-label design aligned with event branding
Multi–sales channel management to sell across multiple sites and partners
Support for multiple payment methods: Apple Pay, Google Pay, PayPal, Revolut, BNPL…

🏟️ Seated Events & Large Venues

A defining milestone for tours and stadiums:

Custom seating maps with automated seat assignment
Optimized checkout experience for high-demand events

🎛 Studio: Orders management, analytics & insights

Data became central to every organizer’s workflow.

Enhanced order management with sorting, filters, and detailed payment data
20+ analytics dashboards for sales, conversion funnels, and delivery heat maps
Detailed financial overviews and stock tracking
Conversion analytics for marketing strategies

🚀 Performance & Reliability

We re-engineered our infrastructure for speed and scale:

Extensive database indexing and load testing across multi-event scenarios
Presale and queue integrations for high-traffic events
Optimized test suites and caching for faster deploys and rock-solid uptime

🎟 Product Enhancements

Customers forms and attendee forms for segmentation and data collection
Discounts engine for promo codes and monitor marketing tactic
Improved Shop management with Shopify integration, variant selection, and vendor tools

2026 will build on this foundation: more insights, more automation, and even more power for creators to grow their revenues and engage their communities.

Dec 23, 2025

Understand When People Buy with Active Sales Hours

After an event, it’s often hard to clearly understand when sales actually happened.

You know how many tickets were sold, but identifying which days and which hours drove the most conversions usually requires manual exports and spreadsheet work.

That’s why we’re introducing Active Sales Hours, a heatmap that shows exactly when orders were fulfilled, broken down by hour of the day and day of the week.

By analyzing past sales patterns, organizers can use Active Sales Hours to predict future peak demand and better orchestrate marketing campaigns, teams or infrastructure ahead of time.

What’s available

🕒 Sales heat map by hour and day: Visualizes fulfilled orders grouped by hour of the day and day of the week.
📊 After-event analysis: Based on all order fulfilment events for a given event.
🔎 Clear volume comparison: Quickly spot peak buying hours, strong days, and low-activity periods.

Why it matters

Understanding when fans buy helps you improve future strategies:

Identify the best hours to launch sales or campaigns
Compare weekday vs weekend performance
Optimize marketing timing for future events
Better prepare infrastructure for peak demand moments

🎯 The result: Active Sales Hours turn raw order data into clear patterns, helping you learn from past events and plan smarter sales for the next ones.

New Features

International Tickets and confirmation emails Received Tickets and confirmation emails are now also available in English, allowing international events to provide attendees with tickets in their preferred language.

Custom Venue Maps You can now upload custom venue map thumbnails in the studio for better visual representation of your event spaces.

Improvements

Tickets

Optional text fields on tickets can now be modified after creation for more flexibility
PDF tickets and confirmation emails no longer include default placeholder images when custom images aren't specified, providing a cleaner appearance

Orders

VAT amounts are now automatically split by tax rate when creating Shopify orders, ensuring accurate tax reporting for multi-rate transactions
Payment authorization and capture now function correctly even when no payment account is configured, preventing order processing failures

Studio

Navigation links now display hover tooltips for better usability
Sidebar open/closed state is no longer persisted between sessions, providing a consistent starting experience
Compare-at price display adjusted for improved visibility and consistency across product views
Order table total amounts now exclude service fees, showing only the actual order value for accurate financial reporting

Event store

Decimal input fields now properly format values using the correct precision

Fixes

Event store

Fixed decimal input field formatting issues with toFixed property

Studio

Fixed theme customization caching issue that prevented color and style changes from displaying immediately

Dec 9, 2025

Handle Biggest Sales with Confidence

When ticket sales spike, your ticketing infrastructure becomes more relevant than ever. A platform crash doesn’t just cause delays, it creates stress for organizers, customers and everyone in between. Fans lose trust, support requests flood in and the buzz turns negative.

Even without a full crash, long queues or slow checkouts mean abandoned carts and lost revenue.

That’s why we’re strengthening Billy’s infrastructure with automated load and spike testing, ensuring the platform performs seamlessly even during the biggest launches.

What’s available

For once, we’re sharing what is not visible, but present under the hood of our platform:

💪 an Infrastructure built for scale: capable of handling tens of thousands of requests per minute
⚙️ We’ve automated load testing: weekly tests simulate real-world traffic peaks to ensure performance stays consistent after each new release
🚦 Queue management: optimized system to manage heavy traffic during major on-sales without crashing
📈 Dynamic scaling: platform capacity automatically adjusts to handle thousands of orders per minute

Why it matters

Your biggest sales should feel exciting, not stressful. Those upgrasdes ensures that:

Events can handle huge international traffic surges with ease
Fans enjoy a fast, reliable checkout, even during peak demand
Organizers stay focused on the event, not on technical issues or customer support
You won’t have paid orders without tickets or unpaid orders confirmed

🎯 The result: Billy can now handle large-scale drops and international sales with confidence, thousands of tickets per minute, zero compromise on your fan’s experience.

New Features

Compare-at Pricing

You can now display compare-at prices (original prices) alongside sale prices across your offers, helping you highlight discounts and special promotions. The feature works seamlessly in both the event store and studio, showing customers the value they're getting and increasing conversion rates.

Improvements

Event shop

Improved infrastructure for better scalability and performance during high-traffic events

Studio

Order table now displays additional details including order metadata and enriched payment information for better transaction tracking
Homepage filters now correctly calculate net totals excluding fees

Orders

Batch discount import now supports up to 5,000 rows per file, up from previous limits

Products

Inventory items now use snapshot storage for improved performance on high-volume operations

Fixes

Studio

Fixed order table total amount calculation to exclude service fees for accurate reporting

Nov 25, 2025

Make Smarter decisions with Advanced analytics

When your data is scattered across spreadsheets and tools, every report takes hours, and every decision relies on guesswork.

You never really know which channels drive sales, which ticket categories perform best, or how your audience behaves across events. Tracking conversions or payment methods means jumping between dashboards and Excel exports.

That’s why we’re launching the Advanced Analytics Dashboard.

A powerful, all-in-one view that lets organizers see the full picture, from ticket stock and conversion rates to payment insights and long-term performance trends.

With clear charts, real-time metrics, and intuitive filters, you can finally stop aggregating data manually and start making smarter decisions.

What’s available

💰 Bento-style dashboards with total sales, order value and conversion summaries across all your events1
📈 Conversion rate tracking across all sales channels to measure marketing efficiency
🗓️ 12-month analysis to review long-term trends
📦 Stock dashboard for each ticket category to monitor performance and fill rate

Why it matters

The Advanced Analytics Dashboard isn’t just about seeing numbers, it’s about turning them into actions that grow your event.

📈 Optimize your marketing spend: Identify which channels and locations drive the most sales and invest where performance is highest.
🧭 Refine your offers: Use conversion rates to test pricing, bundles, or ticket types and double down on what converts best.
🕐 Spot trends early: Compare daily, weekly and monthly data to anticipate low seasons or strong periods and adjust your campaigns in advance.

🎉 The result: The Advanced Analytics Dashboard gives you the clarity to make smarter decisions, improve marketing strategies, and grow your sales, all from a single, powerful view inside Studio.

New Features

Enhanced Image Management

You can now upload custom logos for your organization and icons for ticket groups, as well as email banner image and PDF tickets banners giving you more control over your branding. Event banners and ticket-specific images can now be uploaded directly through the studio, allowing you to create more visually appealing offerings across your sales channels.

Smarter Payment Processing

Payments now separate authorization from charge for Stripe transactions, giving you better control over when funds are captured. The system now intelligently handles order payment states, preventing cancellations when payments succeed after initial failures.

Improvements

Studio

Organization cache behavior improved for logo and theme customization to ensure changes reflect immediately
Image upload functionality redesigned across product forms, bundle forms, theme customization, and event editing for a more consistent experience
Order details table enriched with payment method information for better transaction tracking

Event store

New fonts added: Cairo, Nippo, Noto, and Lausanne for expanded typography options
Logo scaling customization added for precise branding control
Back button color in header navigation now displays correctly
Error messages improved when orders are cancelled at confirmation step

Orders

Detailed payment information now included in order data
Basket availability can now be checked before order placement

Discounts

Enhanced batch import error handling now shows clear feedback when importing discounts with validation issues

Fixes

Studio

Live preview updates fixed to properly reflect theme color changes and load correctly after development updates
Fixed file upload behavior when field is empty
Fixed attendee form field creation at ticket setup and field add/edit functionality
Fixed file upload error message displays

Sales Channels

Redirect behavior improved after creating new sales channels

Event store

Fixed order confirmation error handling to show user-friendly messages instead of 404 crashes

API

Fixed payment cancellation logic to properly handle orders paid before placement

Nov 11, 2025

Handle Orders Efficiently and deliver a great Customer’s Experience

For organizers, managing orders often means juggling endless support requests: a customer entered the wrong email, another one provided incorrect billing details, or someone didn’t receive their confirmation and needs their tickets resent. Each small issue takes time and too often, that time adds up.

When orders are hard to track or edit, resolving these problems becomes a manual process that slows everyone down. Fans wait longer, everyone get frustrated, and valuable energy is wasted on back-office fixes instead of event experience.

That’s why we’re introducing smarter Orders Management.

Now, organizers can access, edit, and refund orders directly from Studio, saving hours of work and giving every customer a faster, smoother, and more reliable experience.

What’s available

📊 Analyze orders and sales from advanced real-time dashboard
🔍 Find and view order details using advanced search capabilities
💸 Cancel or refund orders directly from Studio
🎟️ Download tickets attached to each order

🎉 The result: Orders Management gives organizers complete control and visibility — helping you solve customer issues faster, make better decisions, and keep every sale organized from checkout to event day.

New Features

On-Site Pickup for Physical Items You can now offer on-site pickup as a delivery method for physical items at your events, giving attendees more flexibility when purchasing merchandise or products. It works across all countries. This improves your event operations and conversion for up-sells.

Improvements

Event store Added Lateral and PP Neue Montreal fonts for enhanced typography options

Event store Enhanced mobile font sizing for improved readability on smaller screens (increased at 500px+ breakpoints)

Event store Added dedicated phone and email fields to buyer and attendee forms with proper validation

Studio Added documentation button for easy access to help resources

Studio Improved distribution channel edition menu for easier configuration

Studio Added new detailed orders list view with enhanced table interface

Studio Changed default values for age and country fields in customer forms

Studio Added button to book appointments with account managers for seated events

Studio Crypto payment option now hidden in distribution channel configuration when not enabled for organization

Studio Added form field label character limit of 300 characters to prevent display issues

Sales Channels Enhanced distribution channel offer selection with card display improvements for products with selection images

Orders Free text search now available on first name, last name, order number, and email for faster order lookup

Orders Enhanced webhook handling for BoomFi to prevent missing important payment events, now ignoring non-consumer payment webhooks

Orders Modified date and time display format in confirmation emails and PDF tickets

Orders Added fulfillment tracking flag to orders

Discounts Added new discount analytics panels in Grafana for event overview

Products Form checkout now supports optional company billing information

Products Attendee form field names aligned to 300 character limit across widget and back office

Products Single product variant selection now allows changing options even when one is already selected

Products Filename sanitization added for product and bundle images

Fixes

Event store Fixed card offer display with selection images for products

Event store Fixed carousel size in bundle variant selection preview

Event store Fixed build issues and required fields validation

Event store Fixed attendee form submission handling

Event store Fixed server schema with proper union and record support, including default values for checkout form

Event store Fixed attendee form validation checker

Event store Fixed footer links to use native anchor tags for contact and external links

Discounts Fixed issue with pagination in discount management that prevented modifying discounts after the 25th occurrence

Studio Fixed router refresh for form theme updates

Studio Prevented CloudFront blocked requests by moving attendee info checks to page level

Orders Prevented orders from completing when distribution channel is closed

Orders Fixed delivery pricing calculation for on-site pickup with proper carrier ID storage

Orders Fixed webhook handling to ignore late-arriving failure webhooks after successful payments

Products Fixed single product variant option selection when another option is already selected

API Fixed MerchantContract payment method handling for crypto webhooks

Oct 28, 2025

Collect Attendee Data with Custom Forms

Every ticket category represents a different type of attendee (fans, VIPs, staff, partners, media...). To serve them well, organizers need the right data at checkout or registration. Without it, you’re flying blind: personnalisation is limited, marketing is generic, and operations quickly get messy.

That’s why we’re introducing Attendee Forms. Now, you’re able to add custom fields per ticket category and collect exactly the information you need to understand, segment, and delight your audience.

What’s available

📝 Create attendee forms linked to specific ticket categories
🔧 Add custom fields like age, dietary needs, company name, preferences…
📊 Turn attendee data into insights to personalize experiences and power smarter marketing campaigns

🎉 The result: Attendee Forms bring organizers closer to their audience making ticketing smarter, your marketing sharper, and every attendee experience more relevant.

New Features

Enhanced Attendee Form Experience

You can now collect email addresses and phone numbers as dedicated field types in attendee forms, ensuring proper validation and formatting. The forms now display more accurate error messages and handle validation more reliably across the checkout process.

Product Management

You can now edit existing products and bundles directly from the studio, including editorial information and images. Upload custom images for your offers to better showcase your products.

Improvements

Sales Channels Products can now be created without automatically adding them to distribution channels, giving you more control over product setup

Event Store Added Satoshi font for expanded typography options

Event Store Enhanced error handling with clearer error messages across checkout

Event Store Prevented email autocomplete and pasting in confirmation email field to reduce typos

Studio Added attendee form display in ticket creation and sales channel live preview for better context

Studio Improved organization switching logic for smoother navigation between organizations

Studio Enhanced sales channel live preview to update titles in real-time

Discounts Added timezone display for discount dates to prevent confusion across different regions

Discounts Add search and filter capabilities in discount list for easier management

Orders Display order discount information in orders table

Orders Improved handling of payment failures by ignoring late-arriving failure webhooks after successful payments

Orders Added automatic retry logic for stalled order cancellations

Fixes

Sales Channels Fixed distribution channel offer selection updates

Event Store Fixed error handling during checkout to allow users to retry placing orders and payments

Event Store Fixed Stripe form validation to check for errors before placing orders

Event Store Fixed basket confirmation to fetch fresh data when initial confirmation fails

Event Store Fixed toggle group item colors on mobile devices

Event Store Fixed show more button to use correct primary color

Studio Fixed sales channel ending date validation on distribution channel forms

Studio Fixed basket confirmation error messages when attempting to checkout on draft sales channels

Studio Fixed short text field validation errors

Studio Fixed ticket creation failures caused by hidden stock availability values

Studio Fixed discount forms to properly handle timezone data

Studio Fixed form submission handling in discount and batch discount forms

Studio Fixed homepage refresh when user is already on the homepage

Studio Fixed attendee form data caching on widget

Discounts Fixed issue when modifying discounts

Orders Prevented crypto orders from being cancelled through the standard cancel endpoint

Attendee form Fixed attendee form validation for tickets in bundles

Oct 15, 2025

Run Smart Promotions with Discounts

Running promotions without the right tools is messy: codes get lost, tracking breaks, fans end up confused and even worse, sales opportunities slip away.

That’s why we crafted a simple, powerful way to create, apply, and track promo codes directly in Studio. Whether it’s a single VIP code or thousands of Black Friday offers, everything stays clear, organized, and easy to manage.

Now you can:

🗂️ Create discounts in seconds
➕ Generate single-use codes or import thousands via CSV
🎯 Apply discounts to specific offers and sales channels
⚙️ Edit, disable, or archive codes anytime

Use Discounts to:

Run exclusive codes for VIPs, fan clubs, or partners
Launch seasonal campaigns like Black Friday or flash sales
Reward loyal fans with special offers
Track performance and usage limits in real time

🎉 The result: Discounts bring e-commerce power to event sales, turning promotions into a true growth lever and boosting conversion.

Improvements

Orders You can now see which payment provider (Boomfi or Stripe) was used for each order, making transactions easier to track.

Sales Channel The triptych section of the widget is now fully customizable, allowing better alignment with your brand and messaging.

Discounts Added batch import for discounts, along with a downloadable CSV template for faster, simpler bulk management. Discounts applied are now visible both in invoices and in the confirmation emails sent to buyers.

Offers Enhanced ticket description display for a clearer and more consistent presentation.

Fixes

Pricing Ticket prices can now be edited directly from the interface, giving you more flexibility to adjust offers on the fly.

Customer Form Fixed an issue causing the customer form to display incorrectly in live preview mode.

Oct 7, 2025

Build trust with customizable themes

If your checkout looks like every other event, your brand gets lost in the crowd. A generic flow hurts trust, lowers conversions, and weakens your brand.

That’s why we built Checkout Theme customization. The checkout is your first touchpoint with fans, it should reflect your identity. With Themes, you can control logo, colors, fonts, and layout without code, creating a smooth, branded checkout that builds trust and drives sales.

Now you can:

🎨 Upload your logo and cover to instantly brand your checkout
🖌️ Adjust colors, fonts, and typography to match your design system and keep a consistent identity
🧩 Choose layout & block styles for a clean, modern look
📐 Refine details like corner radius to make the flow feel premium

Use Themes to:

Build a professional, trust-building checkout that fans instantly recognize
Align your ticket shop with your website and event visuals
Create a smooth, on-brand journey that boosts sales

🎉 The result: With customizable Themes, your checkout is no longer “just functional”. It’s premium, intuitive, and aligned with your brand. A checkout that feels part of your event, delighting fans and converting more sales.

Sep 30, 2025

Use Groups to Organize Offers and Boost Conversions

A messy checkout always kills conversions. People get confused, abandon carts, and your premium offers go unnoticed.

That’s why we’ve introduced Groups, a simple way to organize tickets, products and bundles offers inside your sales channels. This bring the best e-commerce standards to ticketing

Now you can

🗂️ Create groups (VIP, Cat 1, Cat 2, Bundles…) for a clean structure
✍️ Add labels & descriptions so fans instantly know what’s what
🔀 Reorder offers with drag & drop from the instant live preview
🧩 Edit or remove groups anytime as your sales strategy evolves

Use Groups to

Spotlight premium experiences (VIP, backstage, hospitality)
Make seat categories clear for fans
Keep bundles easy to find and purchase

🎉 The result : With Groups, your checkout ins’t just organized. It feels premium and intuitive, built on the same standards as top e-commerce. Fans find what they want faster, and you sell more with less friction.

Sep 23, 2025

Take Full Control of Your Sales Channels

Selling through just one channel limits growth. Fans all see the same offers, premium tickets get lost, and you can’t activate partners or special campaigns. The result: less visibility and lower conversion rates.

That’s why we built Sales Channels. With Billy, you can create multiple distribution strategies, selling on your own website, through partners, on a venue’s shop, or even an artist’s store. You multiply visibility while keeping all sales and stats unified in one platform.

Now you can:

📈 Direct your traffic to specific channels for campaigns, making it easier to track conversions and tailor the offer to each audience
🎯 Create dedicated channels for each audience (Website, Partners, VIPs, Pre-sales…)
👀 Show only the right and relevant offers in each flow

Use Sales Channels to:

Build private & custom shops for sponsors, top customers, or subscribers
Expand reach with partner channels on venues, distributors, or platforms
Launch temporary sales (as Flash Sales / Black Friday) promos without cluttering your main checkout

🎉 The Result : With flexible Sales Channels, every checkout becomes strategic. Fans, VIPs or partners get a journey that feels personal, and you keep full control over how your offers are sold.

Billy’s changelog: New features and improvements.

Latest releases straight from the studio

Design your order confirmation email and send it from your own domain

Improvements

Fixes

Manage all your forms in one library and reuse them across your events

Improvements

Fixes

Run your own access control: add scanners and grant scan rights per event and session

What's available

Why it matters

Improvements

Fixes

Master access control with real time scan statistics

What's available

Why it matters

Improvements

Fixes

Invite members to your organisation

What's available

Why it matters

Improvements

Fixes

Every ticket sale can now fund a cause you believe in

What's available

Why it matters

Improvements

Fixes

Enhance your customers' experience with cancellation protection

What's available

Why it matters

Improvements

Fixes

Boost Revenue with Smart Add-Ons

What's available

Why it matters

Improvements

Fixes

Tickets that live within your mobile wallet

What's available

Why it matters

Improvements

Fixes

Handle refunds with precision and control

What's available

Why it matters

Improvements

Fixes

Handle tickets and registration modification efficiently

What's available

Why it matters

New Features

Improvements

Fixes

Send Invitations, Manage Your Guests

What's available

Why it matters

Improvements

Fixes

Consolidate your sales data with PIMS

What's available

Why it matters

New Features

Improvements

Fixes

The Seating Management Your Events Deserve

What's available

Why it matters

New Features

Improvements

Fixes

Create Ticket Templates Once, Use Them Everywhere

What's available

Why it matters

New Features

Improvements

Fixes

Sell globally with multilingual support for an enhanced buyer’s experience

What's available

Why it matters

Billy’s changelog:  New features and improvements.